![]() Is Tesla fully autonomous? Who is driving Tesla currently? And what is your reaction to that news that Elon will stay on at Twitter through at least the end of this year? Now it's become clear that Elon isn't coming back to full-time to Tesla anytime soon as he continues to be CEO of Twitter, what is the succession plan- who is really running Tesla on a day-to-day level? And if something, God forbid, ever happened to Elon, you know, what would happen? And so those are the main things I'm really focused on and trying to get answers from the company because I really think it's time for Tesla to, I've been saying, like, grow up and become a brand like Apple, where people all around the world will know Tesla for being Tesla.ĭAVE BRIGGS: So, Ross, good to see you. And so it's important that Tesla continues to maintain its edge.Īnd then thirdly, a succession plan. And we're going to have competitors over the next couple of years for the first time ever. And it's time for them to really take a focus on customer service. There's so many Tesla customers that tell me bad stories about service. And I think the perception is different than the reality out in the real world, where I think Tesla messaging needs to get out better.Īnd then secondly, they need to focus on service and the consumer. So there's kind of an echo chamber there. ![]() And they make these great videos and they post them on Twitter, but 95% or more of people don't look at Twitter. I think it's important that Tesla expand its PR and marketing and communications team, as well as lobbying efforts, when you have looking to shut down full self-driving. ![]() ROSS GERBER: Well, I think the biggest thing is the whole perception that advertising should only exist on Twitter through tweets, I think is a very short sighted view of where Tesla is going as a company, as a global brand. If you get it, what do you want to change about Tesla? You have certainly been a vocal critic of Elon Musk, the CEO of Tesla, now for some time. Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, is here to discuss. ![]() SEANA SMITH: Longtime Tesla bull and investor Ross Gerber is pushing for a board seat, sending a letter to the EV maker's general counsel this week. Gerber Kawasaki Wealth & Investment Management CEO Ross Gerber joins Yahoo Finance Live to talk about Tesla, TSLA stock, and Elon Musk. ![]()
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